The target audience of almost every thriller film made is targeted towards males between the ages of 15-25. We feel the ideology of a heist short film is more targeted towards males. This is because in heist films there is a large exhibition of guns, explosives, illegal activity and on-edge scenarios. In addition we feel males are our target audience due to the similar relation to the popular record smasher game Grand Theft Auto 5 and the addition of heists within the game. A lot of males between the age of 15-25 play this game and consequently can relate to the idea of a heist as they have played through them in the game.
We have made our characters very edgy and ominous so that the audience are left asking questions and want to know more. We feel this aspect is targeted at all genders and ages. On the other hand, we have dressed our characters in all black to keep them from having an identity. This concept in co-existence with the idea of illegal activity and action will run some males minds wild as they can imagine playing Grand Theft Auto 5 and could only dream of things such as past life, back story etc...
Finally we feel that due to the way action thrillers have been marketed over the past decade has had a huge impact on the target audience of this film. Posters and trailers are a big factor to this as when these new action thriller blockbusters are marketed to us "the audience" we are shown guns, explosions, car chases, trained men and stunts which immediately will attract many males within the 15-25 demographic.
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